An overdue mentioning that the majority of my writing has been taking place over at Toronto Thumbs
Entries categorized as ‘The New Aesthetic’
An Outer Heaven For The Rest Of Us…
March 1, 2008 · 1 Comment

The Medium is the Message. That statement has grown detached from the larger framework that spawned it overtime, reduced to the t-shirt slogan-verse that loses the substance somewhere in the cotton blend along with such other pearls as “E=MC2″ and “Shit Happens”. And it doesn’t help that Marshall McLuhan’s work is so dense that it is easier to take the apparent final summation as the stamp of comprehension for the man’s life work.
So what the hell does it mean or matter, Doc? As a stand alone complex it is easy to take the word medium to mean a mode of media; radio, television, the Internet. That the intention then is to state that the means by which something is said determines what is being said. Often this is exactly what is interpreted, pulling the statement into an outdated argument of form vs. content until many declare that the message must be the medium. But that misses the point entirely. (more…)
Categories: Libyca · The New Aesthetic





